Mystery Shopper
Lauritzen Marketing can check the worforce in a real everyday situation with the help of the Mystery Shopper. During the secret shopping the trained Mystery Shopper imitates the whole process, therefore she is able to give feedback of a real situation for the client.
The Mystery Shopper:
creates a problematic situation
does the actual shopping
checks the product, POS materials, etc.
after leaving the spot, records collected data of the imitated
