Horeca promotions
In order to reach the target group in a attention raising way many clients prefer, hotels, restaurants and cafes to interact with the customers.
The essence of HORECA promotions:
The target group can be reached in a concentrated way,
during the consumption of a given product,
and therefore can be encouraged for buying.
To make the promotion more memorable an interactive activity or game is provided for the consumers while other marketing tools, such as POS materials help communicate the promotion.
This is how HORECA promotion becomes an important tool in building brand image.