CBA stores

Lauritzen Marketing organises in-store activities in CBA stores from the beginning. From 2010 the activities have been extended to the controlling of POS materials in the chain.

In-store activities:

tasting
presenting product
sampling
handing leaflets over
sweepstakes
making consumers fill questionnaire

In-store media tools:

cashier zone ads
shelf stopper
shopping trolley ads
cash tray
client separator
security gate
wobbler
leaflet